What should you do with leads who do not meet the criteria of needing your services now or in the near future?

What should you do with leads who do not meet the criteria of needing your services now or in the near future?

• A. Build relationship and stay top of mind
• B. Immediately remove from your database
• C. Delete their contact
• D. Offer them a discount

Answer: (A)

Staying in touch with leads who aren’t ready yet is about building and maintaining a relationship so you’re the first person they think of when their situation changes. By focusing on value-based and non-pushy communication—sharing helpful market insights, home maintenance tips, financing trends, and timely updates—you stay relevant and trustworthy. A CRM-driven nurture plan keeps you top of mind without pressuring them to act now, which increases the chances they’ll reach out when they do need services. Removing or deleting the contact shuts the door on future opportunity and wastes prior effort to earn their trust. Offering a discount to someone not ready can undermine your value and train them to wait for deals rather than seek professional guidance.

Staying in touch with leads who aren’t ready yet is about building and maintaining a relationship so you’re the first person they think of when their situation changes. By focusing on value-based and non-pushy communication—sharing helpful market insights, home maintenance tips, financing trends, and timely updates—you stay relevant and trustworthy. A CRM-driven nurture plan keeps you top of mind without pressuring them to act now, which increases the chances they’ll reach out when they do need services.

Removing or deleting the contact shuts the door on future opportunity and wastes prior effort to earn their trust. Offering a discount to someone not ready can undermine your value and train them to wait for deals rather than seek professional guidance.