In Ignite, a 33 Touch program is described as a series of

In Ignite, a 33 Touch program is described as a series of

• A. A series of thirty-three touches in a year to nurture the relationships with people in your database over time.
• B. A weekly newsletter to all contacts.
• C. A quarterly event plan for referrals.
• D. A contact-collection system with no touches.

Answer: (A)

The idea behind Ignite’s 33 Touch is to maintain a steady, year-long rhythm of contact with people in your database to nurture relationships over time. It isn’t about a single tactic; it’s a planned sequence of touches—across multiple channels—that keeps you top of mind and helps build trust so referrals can grow. Setting a target of 33 touches in a year gives a practical cadence that’s consistent but not overwhelming, encouraging ongoing engagement with your sphere. This is why the option describing a series of thirty-three touches in a year to nurture those relationships is the best fit. It captures the essence of consistent, multi-channel outreach over time. In contrast, a weekly newsletter focuses on one channel and doesn’t convey the broader touch plan; a quarterly event plan centers on events rather than continuous relationship-building; and a contact-collection system with no touches misses the core purpose of staying connected over the long term.

The idea behind Ignite’s 33 Touch is to maintain a steady, year-long rhythm of contact with people in your database to nurture relationships over time. It isn’t about a single tactic; it’s a planned sequence of touches—across multiple channels—that keeps you top of mind and helps build trust so referrals can grow. Setting a target of 33 touches in a year gives a practical cadence that’s consistent but not overwhelming, encouraging ongoing engagement with your sphere.

This is why the option describing a series of thirty-three touches in a year to nurture those relationships is the best fit. It captures the essence of consistent, multi-channel outreach over time. In contrast, a weekly newsletter focuses on one channel and doesn’t convey the broader touch plan; a quarterly event plan centers on events rather than continuous relationship-building; and a contact-collection system with no touches misses the core purpose of staying connected over the long term.