If a lead does not meet criteria, what should you do to stay top of mind?

If a lead does not meet criteria, what should you do to stay top of mind?

• A. Stop contacting them
• B. Build relationship and stay top of mind
• C. Do nothing and hope they contact you
• D. Offer a promotional incentive

Answer: (B)

Staying top of mind with a lead who isn’t ready yet means continuing to build a relationship and deliver value, so you’re the first person they think of when their situation changes. By staying in touch in a helpful, non-pushy way—sharing relevant market updates, local insights, and tips, and occasionally inviting them to useful events—you establish trust and demonstrate that you’re a resource they can rely on. This approach keeps you visible and relevant without pressuring them. Stopping contact or doing nothing misses opportunities for future engagement, and offering a promotional incentive can feel pushy or transactional, which can erode trust. A steady, value-focused cadence is what keeps you in consideration.

Staying top of mind with a lead who isn’t ready yet means continuing to build a relationship and deliver value, so you’re the first person they think of when their situation changes. By staying in touch in a helpful, non-pushy way—sharing relevant market updates, local insights, and tips, and occasionally inviting them to useful events—you establish trust and demonstrate that you’re a resource they can rely on. This approach keeps you visible and relevant without pressuring them.

Stopping contact or doing nothing misses opportunities for future engagement, and offering a promotional incentive can feel pushy or transactional, which can erode trust. A steady, value-focused cadence is what keeps you in consideration.